Effective Written Arguments

The thesis statement makes an arguable claim.
The supporting evidence is accurate, relevant, representative, and adequate.
Reasoning is logical. Logical fallacies are avoided.
The content appeals to the readers' beliefs or needs.
The response to opposing views clearly explains those views and either demonstrates the argument's greater strengths or concedes the opposing points.
The argument is organized so that it clearly moves from one point to the next.

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